Digital marketing is the process of using internet technology to promote products and services. It includes things like search engine optimization (SEO), social media marketing, email marketing, content creation, and paid advertising.

Understand what works best for your business.

There are lots of different ways to market your business online. Each method has its own pros and cons, so it's important to understand what will work best for your business before you spend any money.

Set up a website.

A website is one of the easiest ways to promote your business online. It gives potential customers a place to learn more about your company and allows them to contact you directly. If you're not sure where to begin, there are plenty of free web hosting services out there that make setting up a website easy.

Build a social media presence.

Social media sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+ are all excellent places to build a strong following. These platforms allow you to connect with people who share similar interests as yours and provide a platform for you to share your message.

Start blogging.

If you're not sure what kind of blog posts will work best for you, try starting out with something simple. A short post that shares one tip or trick that helps your customers or clients is a good place to start.

Create email campaigns.

Email marketing is still one of the most effective ways to reach potential customers. It's also one of the easiest ways to keep in touch with current customers. Plus, it's free!