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Marketing is a key part of running any business. Whether you're selling products or services, you need to let people know that you exist. Here are five ways to promote your business online.

Create a Website.
If you haven't yet set up a website for your business, do so now. A website will help you build brand awareness, attract new customers, and provide a place where you can share information with current clients.

Build Social Media Presence.
Start by building a social media presence. You should start by creating a Facebook Page for your company. Then, use Twitter to connect with your followers and engage them in conversations. Finally, add a LinkedIn profile to your list of social profiles.

Promote with Email Marketing.
Next, you need to promote your business through email marketing. This is one of the most effective forms of marketing because it allows you to communicate directly with your customers. It also gives you the ability to send messages at any time of day or night.

Grow Your Audience with Search Engine Optimization (SEO).
You should use search engine optimization (SEO) to help people find your website when they type certain keywords into Google. If you want to rank higher in search results, make sure your site has relevant content that matches those keywords.

Drive Traffic with Paid Advertising.
There are several different paid advertising options available to small businesses. These include pay per click ads, display ads, social media ads, and more. Each option offers its own benefits and drawbacks.