Without a question, it is a business strategy for driving traffic to your business's location regardless of its front door. Back in the year 2000 having great backlinking, indexing, submitting to directories and few other keys todos, a website can find countless customers. Not to say continuing a few of these search engine optimization items are not important. But, now it turning in a different direction as search engines have changes its algorithm over the years.
To start the right business strategy, things to do is target the audience, create a budget and make an action plan.