Not Focusing on SEO.
If you want your press release to reach the maximum amount of people, a lot of times it’s important to focus on SEO. If you don't properly use keywords and phrases, chances are your audience won't be able to find the information no matter how fascinating it may be. Take some time to do research on which words would be beneficial for your press release and optimize accordingly!

Being Too Market-Speak Heavy
If a press release reads like a sales pitch, it's not doing its job. Journalists aren’t interested in promotional language or marketing jargon – they're looking for facts and insights. Include customer stories and focus on how the news about your business will be of use or interest to readers. Avoid buzzwords, industry lingo, and overly enthusiastic product descriptions, which may come off as insincere.

Paying Negligible Attention to Writing Style
Press releases should be written in the third person to ensure that the text reads objectively. Don’t make the mistake of using inappropriate language or phrases which are too informal or colloquial. You want to present your company in a professional and authoritative light so opt for concise phrasing, avoiding waffle and long-winded descriptions. Additionally, grammar and punctuation must be accurate, so proofread your press release thoroughly before submission.

Ignoring Distribution Strategies
Writing a killer release is only half the battle. Your press release won’t generate any results if you fail to promote it properly. To get the most out of your content, use a strategic and targeted approach when distributing your releases. You can boost visibility by targeting specific publishers, journalists, and media contacts, who are likely to be interested in your story.

Writing Inaccurate or Misleading Headlines
Crafting an attention-grabbing headline or title is one of the most important elements in a press release. It should contain the key points you want to get across and accurately convey your message, but many writers end up making poor choices when it comes to headlines. When creating your headline, avoid writing anything that is misleading or inaccurate, as this will hurt your credibility and damage your reputation. Make sure that each statement in your headline can be backed up by evidence in the body of the release itself.