Radio airplay is essential in building an audience which inturns bring in income for the musician. Along with radio airplay, a musician should incorporate doing digital marketing. Radio airplay and digital marketing go hand in hand for success. 

What do radio and digital marketing look like?

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Musicians in 2021 should understand where the music industry is going. Musicians should have radio marketing and marketing plans for their careers. 

Radio marketing refers to activities Artists and Labels undertake to promote the selling of music and streaming services. Media Marketing should include advertising, selling, and delivering products to music lovers. Create a marketing plan that includes: (affiliate marketing, lead generation, mix marketing, brand equity, neuromarketing, trade marketing, digital marketing, and beyond).

• Mix marketing is the actions and tactics that a company uses to promote its brand or product.

• Affiliate marketing is a company that earns a commission for marketing another person's or company's products.

• Lead generation is a part of building a customer base. A place for lead generation is (social media such as Facebook, Instagram, Twitter, and others).

• Brand equity describes the level of sway a brand name has in the minds of consumers. The brand equity should also include the value of having an identifiable brand. The brand should be well thought out.

• neuromarketing is planning the techniques, tips, and best practices used for the company to do well.

• Trade marketing is a wider marketing discipline that aims to increase demand with supply chain partners such as wholesalers, retailers, or at the distributor level, rather than just at the customer level.

• Digital marketing is understanding what can be done online to successful.

Additional steps:

• Create a good marketing plan and follow-through

• Use e-mail marketing to support getting more streams. When an artist gets more streams, they can make a return on investment.

• Social media marketing is more important than ever! however, artists should know what to share, especially when it comes to their personal life.

• Spotify is not the only streaming service for musicians. There are services such as (Napster, Itunes, Google, Amazon, and others) that pay more.

• Artists must look at themselves as a product and know what they are selling.

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We have a variety of music marketing services that can help a musician to the next level.

This is our Quick Musician Package, This package help musician get a head start on going viral.

• 1 song Promotion
• Picture Promotion
• Biography Promotion
• Nielsen Soundscan Registration
• BDS Virtual Encode Registration
• 2000 Streams on Spotify
• Send Music 25 CMJ/Billboard Charted Radio Stations
• Post on 20 Related Magazine Website
• Facebook, Instagram Promo
• Email Mailing
• Increase Youtube Video View
• Promotion Itunes Link
• Get You on iTunes Tukey charts

For more information on this service click here!