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Get the right marketing

Musicians in 2021 should understand where the music industry is going. Musicians should have radio marketing and marketing plans for their careers. 


Radio marketing refers to activities Artists and Labels undertake to promote the selling of music and streaming services. Media Marketing should include advertising, selling, and delivering products to music lovers. Create a marketing plan that includes: (affiliate marketing, lead generation, mix marketing, brand equity, neuromarketing, trade marketing, digital marketing, and beyond).


  • Mix marketing is the actions and tactics that a company uses to promote its brand or product.


  • Affiliate marketing is a company that earns a commission for marketing another person's or company's products.


  • Lead generation is a part of building a customer base. A place for lead generation is (social media such as Facebook, Instagram, Twitter, and others).


  • Brand equity describes the level of sway a brand name has in the minds of consumers. The brand equity should also include the value of having an identifiable brand. The brand should be well thought out.


  • neuromarketing is planning the techniques, tips, and best practices used for the company to do well.


  • Trade marketing is a wider marketing discipline that aims to increase demand with supply chain partners such as wholesalers, retailers, or at the distributor level, rather than just at the customer level.


  • Digital marketing is understanding what can be done online to successful.


Additional steps:


  • Create a good marketing plan and follow-through


  • Use e-mail marketing to support getting more streams. When an artist gets more streams, they can make a return on investment.


  • Social media marketing is more important than ever! however, artists should know what to share, especially when it comes to their personal life.


  • Spotify is not the only streaming service for musicians. There are services such as (Napster, Itunes, Google, Amazon, and others) that pay more.


  • Artists must look at themselves as a product and know what they are selling.

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Focus: Our Focus is to make our clients love us and us to love them back!
To Become the medium one-stop location, with a branded name is “offices” that services Businesses, Musician and Film Makers that requires our services, but find it difficult to find the right service provider that focuses on customer services. Mastercopy stays updated with new technology that helps our client achieve their missions.  Services include Marketing and Promotions, Media Services, Disc Duplication, IT/Web services, Printing, and Music/Book/App Promotions. Always looking for great partnerships, contact us if you're interested.