Radio airplay is essential in building an audience which inturns bring in income for the musician. Along with radio airplay, a musician should incorporate doing digital marketing. Radio airplay and digital marketing go hand in hand for success.
What do radio and digital marketing look like?
A musician needs their UPC, IRSC, cover art, biography, and EPK in order. Find a company to work with and create a three to six months rollout plan. Music is like love, so treat your artisanship as such!
The following should be a part of your rollout plan:
- Create a budget
- Guaranteed radio airplay
- Submit to radio and club DJ's
- Focus on your local radio commercial and college stations
- Get interviewed on terrestrial and online radio stations
- Create a business or promo cards that have all your social/streaming media info.
Digital marketing requires a rollout plan as well! Figure out the focus as it goes hand in hand with all you're doing for
- Build a fanbase
- Be on playlists for the well-known streaming forumsSocial Media (Facebook, Twitter, Instagram, and alike)
- Amazon, Spotify, Soundcloud, Itunes and alike
- Get a social marketing tool that does instant posting
- Comment on blog posting with a link back to your music or website
- Make sure you show up in search engines
- Be on all streaming/video platform
- Create ads if available on platforms for both social and streaming platforms
- Send out weekly emails to your (Tuesdays & Wednesdays are ideal)Virtual events like meet and greet
- Record Labels
- Blogs
- College programing office that book acts for the university
- Get educated with free online classes with breakout groups
- And more
Overall, iMastercopy can assist with guaranteed radio airplay and digital marketing that allows a return on investment. Get more information by contacting us.
