While you can use fliers, brochures, and presentations at conferences to discuss your products and services, potential customers are visual creatures and they’re more likely to get interested in what you offer if you create a visual image that they can identify with. One of the best ways to do this is by using video production on your company’s website. Video production allows you to establish a global presence because the Internet has become a worldwide marketplace for the exchange of ideas and innovative products. Since video production involves testimonials and demos on how your products will benefit potential customers, you establish trust.
If you’re the director of a nonprofit organization, you would benefit from video production because when potential donors see that you’re passionate about the cause you support as well as the evidence of the good work you’re doing in the community, you create interest in the donors. For example, if you operate a financial literacy program for low-income families, you can mention that you hold weekly seminars that teach the families how to create budgets, seek extra income, spend within their means and develop strategies of saving money. The video can also include testimonials from the people you helped.
Once you created the company website and placed a few videos on it, you can work with a USB manufacturer to create a certain number of USB web keys for you to pass out to others as a way to promote the business. Where you bring the USB web keys depends on who you’re trying to reach. If you just opened a charter school and your website features videos that explain the curriculum to parents, you can bring the web keys to churches, supermarkets, education fairs, and community events.
Video production is also helpful for your human resources department because it makes training new employees easier. If you just hired a large number of new employees, it will be difficult to train all of them adequately within a number of days so the human resources assistant can upload a training video for all new employees to watch at once, and you can give each of them a USB web key so that they can study the company’s rules and procedures on their own time in addition to the on-the-job training.
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