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iMastercopy will provide a PDF report of the distribution locations. Press release distribution includes Bing-Yahoo/Google News, CBS, FOX, ABC, CW, and NBC-affiliated premium news outlets. Press releases are sent for syndication on News Information Engine (NIE) Circuit. NIE has millions of journalists, corporate decision-makers, market makers, brokers, etc to track and break news. NIE press release reaches AP, Acquire Media, Comtex, Factiva, LexisNexis, SyndiGate, DMN Newswire network & Newsletters, News360, NewsCentral, and media outlets such as Bloomberg, Digital Journal, Business Week, Individual and alike mediums...
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A press release is a really effective tool for getting the word out about your business. They can be a helpful way to generate media coverage, and if done correctly, can be a powerful marketing tool. If you've never written a press release before, don't worry. It's not as difficult as you might think. Just follow these seven simple steps and you'll be on your way to getting positive press for your business.
1. Decide on the purpose of your press release
2. Plan your target audience
3. Write a catchy headline
4. Get to the point
5. Use quotes
6. Include a call to action
7. Include contact information
There are a few things to think about before you start writing your press release. First, you need to determine the purpose of your press release. To announce a newly-released product or service? Is it to promote an event? Would you like to share some news about your company? Once you know the purpose of your press release, you can start thinking about what information you need to include. You'll also want to be wise about who your target audience is. Are you writing for consumers? For other businesses? For the media? Keep your target audience in mind as you write, and tailor the language and tone of your press release accordingly. Last, you'll need to decide when you want to release your press release. If you have time-sensitive information, you'll want to release it as soon as possible. If you're promoting an event, you need to want to release the press release a few weeks in advance. Keep your timing in mind as you write, and make sure to include all the relevant information that people will need to know.
You can't just start writing a press release without having a plan or knowing who your target audience is. This is step two in our guide on how to prepare a press release in seven steps, and it's arguably the most important. If you don't know who you're writing for, then you can't hope to get your message across effectively. Who is your target audience? This is a question you should be able to answer before you even start thinking about writing a press release. If you don't know who you're aiming at, then you won't be able to hit the target. Your target audience might be the general public, or it might be a specific group or demographic within the public. Either way, you need to know who you're writing for before you can start. Think about what kind of message you want to get across, and who is most likely to be interested in that message. What kind of language will they respond to? What sort of information are they likely to be looking for? Once you've answered these questions, you'll have a much better idea of how to write a press release that will reach your target audience.
Your headline is your first, and sometimes only, chance to grab your reader’s attention and make them want to learn more about your story. So it’s important to make it count. Here are some tips to write a catchy headline that will grab your reader’s attention: 1. Keep it concise Your headline should be short and to the point – if your headline is too long, it will be cut off in most places it appears. Stick to the important facts and keep your headline under 80 characters. 2. Make it SEO friendly Include key terms and phrases that your target audience is likely to search for. This will help your press release come up in search engine results when people are looking for stories like yours. 3. Use strong keywords Choose words that are strong and attention-grabbing to help make your headline stand out. Avoid using weak or passive words like “interesting,” “features,” or “launches.” 4. Use Numbers Studies have shown that headlines with numbers are more likely to be clicked on and read than those without. So consider including a number in your headline if it makes sense for your story. 5. Be unique Your headline should be pulling and unique to make it stand out from the rest. Think about what will make your story different and interesting to your readers. 6. Use actionable language Actionable language encourages your reader to do something, whether it’s to learn more, buy something, or change their behavior. By using actionable language in your headline, you can increase the chances that your readers will take the desired action. 7. Appeal to emotions Your headline should also evoke an emotional response in your readers. After all, it’s the emotional connection that will drive them to read your story and take action. Use emotional words like “love,” “joy,” “hope,” “inspire,” “heartwarming,” or “ infuriating.”
Most people think that press releases have to be these long, detailed documents. But the truth is, if you want people to read your press release, you need to get to the point. Here are four tips to help you do just that: 1. Keep it short: The first step to composing a press release that gets read is to keep it short. That doesn’t mean you have to limit yourself to one page, but you do need to be concise. Get to the point and make your case without beating around the bush. 2. Write for your audience. Who are you writing this press release for? Keep your audience in mind and write accordingly. If you’re writing for a trade publication, you can use more industry-specific language. But if you’re creating content for a general interest publication, use language that everyone can understand. 3. hook them in The first few sentences of your press release are crucial. You need to hook the reader in and make them want to keep reading. Start with a strong headline and lead into the rest of the press release with an attention-grabbing first paragraph. 4. Use quotes Quotes are a great way to add depth to your press release and give readers a taste of what others are saying about your product or service. But don’t go overboard—a few well-placed quotes will do the trick.
When writing a press release, it's wise to use quotes sparingly. Overusing quotes can make your writing seem choppy and can take away from your message. That said, using quotes judiciously can add dimension to your writing and help to solidify your argument. When using quotes, be sure to attribute them to the correct source. This can be done by including the name and title of the person you're quoting, as well as the date and source of the quote. For example, you might write "According to John Smith, CEO of XYZ Corporation, 'We are very excited about this new product'." If you're quoting somebody who is not a public figure, it's generally a good idea to get their permission before using their words in your press release. This helps to ensure that they're comfortable with how their quote will be used, and it protects you from any potential legal issues. Keep your quotes brief, to the point, and relevant to your story. Long, rambling quotes can be difficult for readers to get through, and they can make your writing seem disorganized. Choose quotes that are compelling and that will help to reinforce the points you're trying to make. When used correctly, quotes can be a powerful tool in a press release. By including quotes from relevant sources, you can add weight to your argument and help to make your press release more persuasive.
If you want your press release to be successful, you need to include a call to action. A call to action is simply something that tells the reader what you want them to do, such as visiting your website, buying your product, or signing up for your newsletter. Without a call to action, your press release will likely be ignored. Here are a few tips for writing an effective call to action: 1. Keep it short and to the point. Your call to action should be short and sweet. The last thing you want is for your reader to get lost in a long, confusing message. Keep your call to action concise and straightforward, and make sure it's clear what you want the reader to do. 2. Make it relevant. Your call to action should be relevant to the topic of your press release. For example, if your press release is about a new product, your call to action could be to visit your website to learn more about the product. 3. Use strong language. Your call to action should be persuasive, so use language that will convince the reader to take the desired action. For example, instead of using the word "visit," you could use the word "explore." 4. Offer an incentive. If you want the reader to take action, give them a reason to do so. Offering an incentive, such as a discount or free shipping, can be a great way to convince someone to take the desired action. 5. Make it easy to take action. Make sure it's easy for the reader to take the desired action. Include a link to your website, or provide a phone number or email address where they can reach you. 6. Test it out. Before you send out your press release, test your call to action to see if it's effective. Send the press release to a few friends or family members and see if they take the desired action. If they don't, tweak your call to action until it's more effective. By following these tips, you can write an effective call to action that will convince your readers to take the desired action.
If you want your press release to be successful, you need to include contact information. This means that you should include the name, email, and phone number of a contact person. You should also include a mailing address, if possible. The contact information should be placed at the end of the press release so that it is easy to find. However, you should also include it in the header, so that it is easy to find if the recipient prints out the press release. By including contact information, you are giving the recipient an easy way to get in touch with you if they have any questions. This also makes it more likely that they will actually read your press release, as they will have somewhere to turn if they need more information. If you do not include contact information, you are making it harder for the recipient to get in touch with you. This could lead to them ignoring your press release altogether. So, make sure that you include contact information, to increase the chances of your press release being read and used.
After reading this article, you should be able to easily write a press release in 7 steps. By following these steps, you can create a press release that will grab attention and get results.
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